Top 10 PH Fintech Players: Why GCash is the Best-Selling Fintech in the Philippines

GCash continues to lead in mobile wallet space 

In 2025, GCash is set to remain the best-selling fintech in the Philippines, continuing its lead in the mobile wallet space. But why does GCash stand out, and who are the other key players in the fintech world? This article will break down the top 10 fintech companies driving the Philippine digital financial landscape in simple terms, especially for Juan Dela Cruz and business investors.

GCash – The All-in-One App

GCash is more than just a mobile wallet—it’s transforming how Filipinos manage money. With features like sending money, paying bills, shopping online, and even investing in funds, GCash is helping millions of Filipinos access financial services. By constantly adding new services like credit, insurance, and easy investment options, GCash is the top choice for users and businesses. For investors, GCash’s rapid growth and market dominance make it a smart choice.

Maya (formerly PayMaya) – A Digital Banking Powerhouse

Maya, which started as an e-wallet, is now a full digital bank. It combines banking, e-wallet, and even crypto features in one app. Maya is helping more Filipinos save money and manage their personal finances digitally. This makes Maya a major player for businesses wanting to get involved in fintech.

UnionDigital Bank – Serving Small Businesses

UnionDigital Bank, the digital arm of UnionBank, focuses on helping small and micro enterprises grow by providing easy loans and banking services. For investors, UnionDigital’s focus on business banking creates strong opportunities in the growing fintech market.

Tonik – The First Digital-Only Bank

Tonik is known as the first fully digital bank in the Philippines. With high-interest savings and fast loans, Tonik is gaining popularity among Filipinos looking for simple and secure banking. Its no-branch model makes it efficient and attractive to investors who want to support digital transformation in banking.

CIMB Bank PH – High Returns, No Hassles

CIMB offers high-interest savings accounts without the need for a traditional bank branch. Many Filipinos are switching to CIMB because it provides better returns than traditional banks. For business groups, CIMB’s innovative approach to banking is a strong investment opportunity.

Grab Financial Group – Riding the Fintech Wave

Grab is not just about ride-hailing and food delivery anymore. Its financial arm offers loans, insurance, and investment products, making it a growing player in the fintech space. With Grab’s massive user base, its fintech arm is a potential gold mine for investors.

Plentina – Buy Now, Pay Later

Plentina is changing how Filipinos shop by offering buy-now-pay-later services. This allows people to shop online and pay in installments. As online shopping continues to grow, Plentina offers exciting prospects for fintech investors.

Dragonpay – The E-Commerce Payment Solution

Dragonpay helps Filipinos make secure payments online. As e-commerce continues to rise in the country, Dragonpay’s role in making payments easier for businesses and consumers makes it an attractive fintech investment.

Advance.AI – Smarter Credit and Fraud Solutions

Advance.AI provides credit scoring, KYC, and fraud detection services, helping fintech companies like digital banks improve their services. This backend solution is crucial for growing fintech companies and is a valuable space for investors to explore.

PesoPro – Quick Loans for Everyday Needs

PesoPro offers quick loans to Filipinos who need financial assistance fast, especially micro-entrepreneurs. PesoPro is becoming a go-to solution for those who need loans without the hassle of traditional banks.

With GCash leading the pack, the fintech industry in the Philippines is booming. For businesses and investors looking to tap into the fintech market, companies like Maya, UnionDigital, and CIMB are also worth watching. Fintech is shaping the future of finance in the Philippines, and now is the best time to invest.

In 2025, GCash will remain a top choice for Filipinos, while other fintech players will continue driving innovation and accessibility. By keeping up with these robust fintech companies, investors can capitalize on the growing digital financial market in the Philippines.

Seize the Opportunities in the Digital Payments Boom

             

From Cash to Clicks! The Digital Payments Boom Reshaping Philippine FinTech.

The digital payment sector in the Philippines is experiencing significant growth in 2024, driven by the increasing adoption of e-wallets, mobile payments, and alternative payment solutions. As of August 2024, digital payments remain the largest sector within the fintech industry, accounting for 35.4% of fintech ventures. Major players like GCash and Maya dominate the space, both expanding their services into financial super-apps that now offer digital banking features. GCash has been particularly successful, becoming the country's first fintech unicorn.**

In terms of market statistics, e-commerce payments are expected to surge by nearly 20% in 2024, reaching PHP 1.3 trillion ($24.1 billion). This growth is driven by a young, tech-savvy population, strong internet penetration, and the increasing trust in digital payment methods. Platforms like GCash, Maya, and PayPal lead the market, making digital wallets the most preferred payment method, with a 36.4% share. Interestingly, despite the rise in digital payments, cash transactions still account for over 23% of e-commerce purchases, highlighting the ongoing importance of traditional payment methods.*

For Filipino entrepreneurs, the digital payment sector presents immense opportunities. As more consumers shift to digital solutions for their transactions, businesses that adopt e-payment systems can enhance their customer reach and streamline operations. This is especially crucial for SMEs looking to tap into the rapidly growing e-commerce market.

Giving You The Tangible Success Points of GCash

1. Market Penetration

As of 2024, GCash has amassed over 81 million users, nearly 70% of the adult population in the Philippines【7†source】. Its expansion into rural areas through offline QR codes has significantly boosted accessibility for those who were previously unbanked.

2. Financial Inclusion

GCash has partnered with banks and government agencies to offer micro-loans, allowing even small businesses and entrepreneurs to gain access to financial products. The “GLoan” feature provides personal loans for entrepreneurs, while “GSave” offers a digital savings account【6†source】.

  3. Partnerships and Integration

  GCash’s success can also be attributed to its partnerships with both local and global companies, like PayPal, Lazada, and Shopee, integrating seamless payment methods into the e-commerce space.

Another example is Maya (formerly PayMaya), which successfully transitioned from a basic digital payment app to a neobank in 2022, providing banking services through its app. As of mid-2024, Maya boasts 60 million users and a full suite of digital banking features, which have made it highly competitive【7†source】.  

Lessons for Entrepreneurs 

  • Innovation in Service: Like GCash and Maya, offering multiple financial services within a single platform can attract a broader customer base.

  • Partnerships: Collaborating with other companies and government agencies helps build trust and accessibility.

  • Serving the Unbanked: By catering to underserved markets, such as rural and low-income populations, fintech startups can carve out a significant niche.

These examples illustrate how fintech startups in the digital payments sector can achieve rapid growth by addressing key market needs and adopting innovative, customer-focused solutions.

Final Thoughts

In conclusion, with the growth of the digital payment sector and the rise of fintech in the Philippines, now is the perfect time for entrepreneurs to invest in digital payment solutions. Whether you're setting up an online shop or integrating mobile payments, leveraging this trend can position your business for long-term success.

Sources:

* GlobalData Report on GCash and Philippine E-Commerce, "GCash's Growth and Market Penetration."

**Fintech News, "Maya (formerly PayMaya) Expansion."

---------------------------------------------------------------

Filipino Bayanihan: GCash Loan Relief and No Fees for Typhoon Carina Victims!

Sa GCash, may Cashloan to the Rescue❤️! Avail, avail mga GCash users! Good news for those who are severely affected of Typhoon Carina, available Cashloan.

Super Typhoon Carina (Gaemi) has left many in need, and GCash, through its credit arm Fuse Lending, is stepping up to offer a lifeline. Affected borrowers can now enjoy a two-week grace period for GLoan and GGives in the hardest-hit areas.

Bayanihan Spirit: Loan Relief for Typhoon Victims

Understanding the urgent need for financial flexibility during these trying times, GCash, led by Fuse Lending’s president and CEO Tony Isidro, is providing a grace period for loan payments due between July 21 and 31, 2024. Another good news, borrowers in Regions III, IV-A, and the National Capital Region can now defer their payments until August without any penalties.

Zero Fees for Buy Load Promos

In a bid to further alleviate financial stress, GCash is waiving fees for buy load promos worth P59 and below until July 31. This move ensures that customers can stay connected with their loved ones, keep updated with the latest news, and maintain their work-from-home routines without additional costs.

Helping Sari-Sari Stores: GCash Pera Outlets Fee Waiver

To support sari-sari stores in the affected areas, GCash is removing the 0.5% cash-in fee for GCash Pera Outlets. This allows store owners to fund wallets without extra costs, enable them to continue providing vital services such as load purchases, bill payments, and cash transactions to their communities.

Mobilizing Aid with #TulongMoGCashMo

Filipino true spirit of Bayanihan, GCash is also facilitating donations to trusted organizations, including:

1. Ayala Foundation
2. ABS-CBN Foundation
3. GMA Kapuso Foundation
4. UNICEF
5. Philippine Red Cross
6. Caritas Manila
7. Save the Children

Users can donate through the "Pay Bills" feature or scan official GCash QR codes, with transaction fees waived.

Reminder: Stay Vigilant Against Scams

GCash reminds users to donate only through official channels and to avoid sharing personal information like MPIN or OTP. For personal donation drives, it’s crucial to verify the credibility of individuals or groups before contributing.

Stay tuned to Your Ledger for the latest news and insightful updates on FinTech investments.

🔍 If you’re curious about GCash’s magical offerings, their official Facebook page awaits your visit: GCash Official Facebook Page. 

Whats new in 2024: The Emerging Payment Solutions in the Philippines

           

What is an Online Payment Gateway? It is a technology that enables e-commerce and physical stores to easily accept cash, credit cards, debit cards, e-wallets, and other forms of payment. In traditional brick-and-mortar stores, payment gateways are the point-of-sale (POS) terminals used to swipe or tap cards, while in online shops, they manifest as the checkout pages where customers submit their payment details.

How does it work?

• A customer clicks on “Place Order” or any equivalent call-to-action button.
• They journey to the gateway provider’s page or the e-commerce site’s checkout page.
• The customer selects a payment method and enters their account details.
• The payment gateway performs fraud checks and encrypts the customer’s payment information for secure transmission.

Let’s embark on a journey through the payment gateways of the Philippines. Whether you’re launching an e-commerce venture or fine-tuning your existing online shop, choosing the right payment gateway is like plotting a course through the Milky Way—crucial and exhilarating.

1. GCash

• GCash offers a seamless, cashless lifestyle with a variety of features designed to make financial transactions easy and convenient.

Send Money: Transfer funds instantly with options like Express Send and Send with a Clip.

GCash Padala: Send money to anyone in the Philippines, even without a GCash account.

Pay QR: Make quick, contactless payments by scanning QR codes.

Bills Payment: Pay utility bills, credit card dues, and more with just a few taps.

GSave: Save money with a 3.1% interest rate and no maintaining balance.

GInvest: Start investing with as little as PHP 50.

GForest: Earn green energy points to plant virtual trees that have real-life counterparts.

GCredit: Access instant credit for purchases with flexible repayment terms.

Buy Load: Top up mobile load or buy game credits directly from the app.

GInsure: Choose from a range of insurance products to protect yourself and your loved ones.

2. Dragon Pay

DragonPay glides in as a close second. Its flexibility and ease of use make it a favorite among merchants.

Whether it’s bank transfers, over-the-counter payments, or e-wallets, DragonPay spins through them all.

Most distinct feature is its No-chargeback Policy. Imagine you buy a toy from a store using Dragonpay. With the no-chargeback policy, once you pay for the toy, the store gets to keep the money for good. You can’t ask for the money back after you’ve bought the toy. This makes sure the store doesn’t lose money after selling you something. It’s like a promise that the payment is final and can’t be undone.

 

3. PayMongo: The Meteoric Rise

Below features make it easy for businesses to set up and manage payments while providing a seamless and secure experience for customers. 

1. simple integration, 
2. multiple payment options 
3. customizable checkout,  
4.  real-time payment tracking, and 
5.  advanced fraud detection.          

 4. Coins.ph: The Blockchain Luminary

Coins.ph orbits the crypto realm. It’s not just a wallet; it’s a constellation of possibilities.

Customers can pay with crypto or traditional methods—like choosing between warp speed and light speed. 

Key Features are:

Cryptocurrency: Buy, sell, and store digital currencies like Bitcoin.

Bill Payments: Pay over 90 different bills, from utilities to credit cards.

Remittance: Send money locally and internationally. 

Mobile Load & Game Credits: Top up your phone and buy game credits easily. 

Over-the-Counter Payments: Pay with cash at partner locations like Cebuana Lhuillier. 

QR Code Payments: Pay businesses quickly using QR codes. 

Coins.ph is a versatile payment gateway that combines traditional financial services with modern digital features, making it a powerful tool for managing your money. 

API Integration: Businesses can integrate Coins.ph for seamless payments on their websites and apps.

5. Maya Business: The Cosmic Checkout

All-in-One Payments: Accepts credit cards, debit cards, e-wallets, and QR codes.

Top Security: PCI DSS certified for secure transactions.

Easy Integration: Works with platforms like Shopify and WooCommerce.

Real-Time Tracking: Monitor transactions instantly.

Fast Settlements: Quick and efficient fund transfer

6. PesoPay: The Maestro of payment gateway

• PesoPay defies gravity, ensuring secure online transactions.
• It’s like a force field protecting your revenue streams.
• PesoPay stands out with its wide range of payment options, making it a versatile and convenient choice for businesses and customers alike.

Extensive Payment Options:

1. Diverse Methods: Accepts credit/debit cards, e-wallets, online banking, and over-the-counter payments.
2. Mobile Wallets: Supports GCash and Smart Money for cashless transactions.
3. International Reach: Accepts China UnionPay and AliPay for access to Chinese customers.
4. Multi-Currency: Allows payments in USD and PHP.
5. Real-Time Reporting: Provides instant business reporting and analytics.

7. PayPal: The Intergalactic Classic

PayPal needs no introduction. It’s the Voyager 1 of payment gateways.

Customers from across the Milky Way recognize its cosmic logo.

Checkout: The Binary Ballet

2Checkout twirls between currencies, supporting global transactions.

It’s like a binary star system—two payment options in perfect harmony.

9. NextPay: The Quantum Leap

NextPay stands out by making powerful financial management accessible, simple, and tailored to the needs of small businesses in the Philippines.

Accessibility: NextPay democratizes access to financial services, making sophisticated tools available to even the smallest businesses without the high costs or complexity.

User-Friendly: The platform is designed to be intuitive and easy to use, so business owners can manage their finances without needing specialized knowledge.

Comprehensive Tools: NextPay offers a suite of financial management tools, including digital invoicing, cash management, and batch payments, all in one place.

Local Focus: Tailored specifically for Filipino businesses, NextPay understands the unique needs and challenges of the local market.

10. Payo Cash: The Retro Comet

Here’s a quick rundown of what makes Payo Cash unique: 

Cash on Delivery Integration: Payo simplifies the process for merchants to offer COD, a popular payment method in the Philippines. This is particularly beneficial for reaching customers who prefer or need to pay in cash2.

Early Remittance: Merchants can opt for early remittance, receiving their payments even before the couriers remit the collected cash to Payo2

Holistic E-commerce Solutions: Beyond payment processing, Payo provides end-to-end e-commerce support, including warehousing, last-mile delivery, and customer service.

Tips for Choosing Your  Gateway:

Consider transaction fees, security protocols, and ease of integration.

Test the user experience—make sure it’s smoother than a wormhole jump.

Align your choice with your business model and customer preferences.

Remember, fellow star merchants, your payment gateway is the launchpad to commerce. Choose wisely and may your revenue soar like a solar sail! 

Sources:

1. inai.io

2. grit.ph

3.blog.hitpayapp.com

--------------------------------------------------

Stay tuned for more updates. You may comment below for any suggestions.

Technological Equation of AI: Cash plus Jobs = GCash, Carryover GJobs

 Discover New Career Opportunities with GJobs.

 

GJobs, the latest job search platform by GCash, is designed to revolutionize the job hunting experience for Filipino jobseekers. This innovative platform offers a user-friendly interface, streamlined job search capabilities, and the unique opportunity to earn extra income through its referral earnings promo. Here’s why GJobs stands out:

 

Key Features and Benefits

1. Comprehensive Job Listings by Industry

GJobs allows you to browse job opportunities across various industries including BPO, Sales/Marketing, Accounting/Finance, Hotel/Restaurant, Admin/HR, Computer/IT, and Healthcare.With categorized listings, you can easily find jobs that match your skills and interests.

 

Source:GCash

 

2. Featured Organizations

The platform highlights featured organizations like Magnus Job Fair, providing access to exclusive job fairs and hiring events. This feature ensures that you can connect with reputable employers and access a wide range of job openings.

3. User-Friendly Interface

The intuitive design makes navigation simple, whether you are browsing by industry or managing your applications. The platform integrates seamlessly with the GCash app, making it easy to switch between job searching and managing your finances.

4. Referral Earnings Promo

Boost Your Income

One of the most exciting aspects of GJobs is the Referral Earnings Promo. This feature allows you to earn GCash for every successful hire through your referrals.

 

Here’s how Referral Process works:

1. Invite friends and family to apply for jobs through GJobs using your unique referral link.
2. You’ll earn a commission for every referral that results in a successful hire.

Significant Earning Potential

With a total of Php 2.53M up for grabs, the Referral Earnings Promo offers a lucrative opportunity to supplement your income. This feature not only helps you earn money but also aids in expanding your professional network.

Follow our infographic for a step-by-step guide:

1. Verify the GCash App: Install the latest version of the GCash app on your device, create a profile, and get verified.
2. Navigate to GJobs: Open the GCash app, register, and go to the “Jobs” section.
3. Explore Job Listings: Start exploring job listings or refer friends to the platform.
4. Refer and Earn: Check the How-To’s tab for detailed instructions on maximizing your earnings and becoming a successful referrer.
5. Follow the Step-by-Step Guide: Understand the referral process and optimize your income potential.
6. Track Your Progress: Monitor the success of every referral and hiring.
   

Step-By-Step Guide Infographic

 

GJobs by GCash is not just a job search platform; it’s a comprehensive tool that enhances your job hunting experience and offers additional income streams. With its user-friendly interface, diverse job listings, and lucrative Referral Earnings Promo, GJobs is set to become the go-to platform for Filipino jobseekers. Start your journey with GJobs today and unlock new career opportunities while boosting your income!